App Store Optimization (ASO) improves your app's visibility in Google Play search results. Title optimization is crucial: include primary keywords naturally within the 30-character limit. Write compelling descriptions with keywords in the first two lines of short description. Long description should elaborate features and benefits with natural keyword placement. High-quality screenshots demonstrating key features increase conversion. A/B test screenshots to find the best performers. Feature videos showing app usage can increase downloads by 20%. Icon design should be simple, memorable, and distinguishable. Choose relevant and tags for discoverability. Positive reviews and ratings significantly impact ranking. Implement in-app review prompts at natural moments. Respond to all reviews professionally. Regular updates signal active development to Google's algorithm. Localize your store listing for target markets. Use Google Play Console experiments for A/B testing. Monitor keyword rankings with tools like App Annie. Build backlinks to your Google Play listing. Social media presence supports ASO efforts. ASO is an ongoing process requiring regular optimization.